Client Profile
SiteSherpa is a compliance-first workplace safety platform and service provider offering smart tools that help businesses meet health and safety obligations with ease. Their mission is to simplify complex legal frameworks into intuitive systems that make workplace safety a breeze, not a burden. From WHS templates and automated registers to onboarding and induction flows, SiteSherpa equips teams with the digital infrastructure to work smarter and safer.
Services
Strategy
SiteSherpa approached me initially for web design support, but it became quickly evident that their fragmented brand architecture, split across five separate product verticals, was diluting impact and clarity. I recommended consolidating their ecosystem into one cohesive digital experience. The strategy focused on brand unification, product development, and the creation of a centralised platform that would serve as a scalable foundation for growth, marketing, and client comprehension.
Summary
What began as a website design task evolved into a full brand overhaul. SiteSherpa had partitioned its platform into five standalone sub-brands, each with its own style, strategy, and website, an approach that created confusion for clients and complexity internally.
I proposed we build one enterprise-level site to house the entire product range under a unified brand system. This would not only reduce overhead but also sharpen the company’s market presence and simplify the customer journey.
Working closely with internal stakeholders, I developed a custom Figma workspace to replace scattered agency files and lost assets, streamlining design operations. We launched a fully custom multipage website tailored for SEO and campaign conversion, then shifted focus to deck design, onboarding, and marketing infrastructure.
From brand cohesion and UI system design to team training and design recruitment, my role evolved into a hybrid of brand manager, strategist, and infrastructure builder, ensuring SiteSherpa had the tools and clarity to scale efficiently.
