Client Profile
Pangea Coffee is a forward-thinking coffee brand inspired by the historical concept of Pangea, where all continents were united. The brand aims to blend the best qualities of local, cozy cafes and the convenience of mass-market coffee chains, offering a unique coffee experience that fosters unity and collaboration. With a mission to create a community-driven atmosphere, Pangea Coffee provides a high-quality, inclusive environment for coffee lovers, whether they are seeking a casual meeting spot or a place to relax.
Services
Strategy
The main goal of the Pangea Coffee branding project was to create an identity that symbolized the unification of diverse coffee cultures, reflecting the brand's core philosophy of 'Where Worlds Collide.' The design needed to resonate with both local cafe-goers and customers familiar with large-scale coffee chains. The visual identity had to reflect this fusion of cultures while maintaining an upscale yet welcoming atmosphere.
Summary
The branding strategy for Pangea Coffee was designed to reflect the brand’s unique position in the coffee market, combining the warmth of local cafes with the sleek, modern look of mass-market chains. The logo design incorporated a global element, symbolizing unity and the fusion of different cultures. A minimalistic and modern approach to typography was used to keep the brand accessible yet refined.
The packaging design was crafted with sustainability in mind, using eco-friendly materials to reinforce Pangea Coffee's commitment to the environment. The earthy color palette, combined with clean and bold branding elements, brought cohesion across all brand assets, from coffee bags to in-store signage.
The overall design focused on creating a sense of togetherness, aligning with the brand’s motto, 'Where Worlds Collide,' to attract coffee enthusiasts from various walks of life. By blending the essence of local charm with global appeal, Pangea Coffee's branding successfully communicated a narrative of unity and connection, drawing in a broad demographic of customers who appreciate quality coffee in a comfortable, modern setting.
