Client Profile
Burgaze is an smash burger startup aiming to redefine the fast-casual dining scene with a bold, fresh approach. As a new entrant in the competitive burger market, Burgaze needed to carve out a distinct space by developing a vibrant, contemporary brand identity that would appeal to modern consumers seeking an innovative dining experience.
Services
Strategy
The main objective for Burgaze was to create a strong, dynamic visual identity that would differentiate it from traditional burger chains while resonating with today’s fast-casual diners. The strategy involved crafting a brand identity that was modern, trustworthy, and vibrant, with a cohesive design that could be applied across various platforms and packaging. The focus was on standing out in a saturated market through fresh branding elements and appealing visual storytelling.
Summary
Burgaze’s brand development centered around the creation of a bold and innovative visual identity, with a unique color palette of orange and blue. This choice was deliberately designed to break away from the traditional reds and yellows of classic burger chains, signaling a fresh, modern twist on the smash burger concept. The branding also drew subtle inspiration from well-established brands like Burger King and KFC, blending elements of familiarity with a distinctly modern edge.
A key component of the project was the logo design, which served as the foundation of Burgaze’s brand identity. The graphic design and layout of the logo were developed to ensure that the brand exudes both innovation and approachability. The visual identity extended into packaging design, helping Burgaze maintain consistency across all touchpoints, from in-store experiences to takeout packaging.
The result was a comprehensive branding package that included core brand guidelines, ensuring all future designs align with Burgaze's established identity. The brand presentation was carefully curated to emphasize its modern and dynamic ethos, appealing to a wide consumer base. Through content creation and strategic design execution, Burgaze now boasts a visual identity that sets it apart in the fast-casual dining sector.
The final brand identity is dynamic, modern, and well-positioned to appeal to contemporary consumers. The distinct color scheme and visual elements not only attract attention but also create a lasting impression, helping Burgaze build strong recognition in a highly competitive market. This vibrant identity has laid the groundwork for Burgaze’s long-term growth, positioning it as a key player in the evolving fast-casual dining industry.
